Apple has quietly rebranded its Apple TV+ streaming service, now calling it simply Apple TV . The change appears tucked into an announcement about the global streaming debut of F1: The Movie , which arrives on the platform on December 12, 2025.

In its press release, Apple noted that Apple TV+ is now just Apple TV, adopting what it describes as a more vibrant identity. The rebrand highlights the company’s intention to unify its video efforts under a cleaner brand, though it also raises questions about possible confusion.

The term “Apple TV” is already in use for Apple’s hardware set-top box and its app for accessing video content. As of now, Apple has not provided full details on how the new branding will look or how it will distinguish between the service, the app, or the device.

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