Brands are gonna brand no matter what. Remember when streaming services were new and we had things like CBS All Access and DC Universe? Now it’s all Disney+, Paramount+, HBO Max then Max then HBO Max again. Pick a name, people. Well, add Apple’s proprietary streaming service to list of brands making the minorest of name changes hoping for it to make a big difference. According to Deadline , Apple TV+ is no more. Now and forever, it is just Apple TV. Which I’m pretty sure the nation’s moms all thought it was anyway.

The company behind phones and earpods and whatnot quietly announced the name change in a press release about the movie F1: The Movie heading to their platform. It is a real rebrand and not merely someone forgetting to hit SHIFT equals sign.

For all the shenanigans, Apple

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