CLEVELAND, Ohio – Officials at Cleveland Hopkins are developing a new, modern brand to go with the airport’s new, modern terminal.

The brand will be developed much quicker than the terminal, which isn’t expected to open until 2032.

The brand should be unveiled next spring, said Megan O’Connell, assistant director of marketing, communications and guest experience for Cleveland Hopkins.

Both frequent fliers and occasional travelers are being asked to help.

The airport on Monday released a survey designed to help determine the new brand. The survey includes questions such as what “comes to mind when you think of Cleveland” and what three adjectives describe how the airport brand should be perceived.

“We are hoping for constructive feedback from the community as we navigate what CLE wil

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