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The Big Names Hiding Behind Walmart Great Value Products

What kind of grocery shopper are you? While some customers fill their carts with name brands like Nabisco and Yoplait, others swear their favorite store brand labels offer bread, meat, and ice cream that's just as tasty for a fraction of the price. That debate is alive and well at Walmart, where the Great Value brand has competed head-to-head with more expensive options since 1993.

Store brands in the U.S. sold $271 billion worth of goods in 2024, an all-time record. These private labels are often produced by the same companies that make national name brands. Large manufacturing companies partner with chains such as Walmart to produce their store-branded groceries by using excess factory capac

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