Key Takeaways

Gen Z employees want to work for companies that align with their values, and they expect companies to take authentic stances on social and political issues.

Silence on controversial issues is often interpreted as complicity, which can impact recruitment, retention and brand reputation.

Leaders must anchor decisions in core values, set boundaries for dialogue in the workplace, invest in manager training, practice transparency and embrace authenticity.

Gen Z grew up scrolling feeds filled with activism: TikTok videos that became national conversations, YouTube creators who doubled as social commentators, and Instagram-fueled school walkouts demanding change. For this generation, politics isn’t a separate sphere of life; it is intertwined with identity, entertainment and eve

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