Spain ’s unscripted sector has found a new reality. Once a secondary player in the unscripted arena, the country now boasts formats that dominate primetime and travel abroad.

Two forces explain the momentum: The Mediapro Studio ’s leap into global exports and RTVE ’s stronger bet on entertainment, reshaping public TV’s role in unscripted.

At the same time, Atresmedia keeps ratings locked with quizzes and celebrity contests, Mediaset has doubled down on reality, and streamers such as Prime Video are testing fresh formats. The result is a versatile, competitive and suddenly export-ready market.

Spain’s new international presence rests above all on the Mediapro Studio, which was known for drama, but is now using unscripted to drive growth. “El Conquistador,” born on Basque broadcaster

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