Marketers often conflate Gen Z and Millennials into an amorphous group of “young people.”

But when it comes to which brands they trust the most, stark differences abound between the two generations that marketers have their eyes on.

In this episode of Adspeak, host Ryan Joe sits down with Jeff Cartwright, chief growth officer at Morning Consult, to dig into the research firm’s latest report measuring brand trust across generations.

As it turns out, Gen Z and Millennials have some pretty stark differences.

From Millennials’ embrace of “hustle culture” to Gen Z’s digital skepticism, there’s a shift taking place between these two crucial demographics. In this episode, we unpack the insights marketers can leverage to create more nuanced messaging for each.

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