With the Diwali around the corner, a unique, yet sustainable business approach has started lighting up the streets in Hyderabad.

Local vendors are taking the eco-friendly approach by selling eco-friendly diyas made with cow dung, attracting a major crowd.

One of them was Ramakrishna Reddy, a cow dung diya seller, who is on a mission to promote eco-friendly diyas made from mud and cow dung. "We're making efforts to stop people from buying Chinese lights and instead opt for our eco-friendly diyas, which are beneficial for the environment," Reddy said.

The stall has become a hub for those looking for sustainable Diwali options.

"Thousands of diyas are purchased and lit by people. We only sell eco-friendly and organic products," he added. Reddy also advocated for the selling and purchasing

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