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Salesforce is ramping up partnerships with leaders in generative artificial intelligence as investors continue to fear that the software company faces business risks due to the rapid growth of AI.

Just ahead of its annual Dreamforce conference in San Francisco, Salesforce said Tuesday it will enable the use of AI models from OpenAI and Anthropic inside its Agentforce 360 software. A day earlier, Salesforce expanded Agentforce beyond text chats to also handle voice calls .

"The way people are going to interact with software is going to fundamentally shift," said Brian Landsman, CEO of Salesforce's AppExchange business and executive vice president of partnerships, in an interview. The interaction could be in

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