LONDON — What does a racy 18 th century romance smell like?
Michelle Feeney , founder of Floral Street fragrances, is answering that question with the first “Bridgerton” fragrance , in partnership with Netflix, to coincide with the release of the costume drama series’ fourth season at the end of January.
Feeney, who founded Floral Street in 2017 and serves as CEO, said she worked in lockstep with Netflix on what will be her brand’s 13 th fragrance . She was privy to the much-guarded storyline, set design, and even the flower arrangements.
Although details of the fragrance haven’t been revealed, she said in an interview that it’s a “floral gourmand,” which would fit the indulgent, party-hearty Regency period.
The perfumer Jérôme Epinette , who created all 12 Floral Stre