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( KNWA/KFTA ) — The next time you walk down the chip aisle at the grocery store, some bags may look a little different.

Earlier this month, Lay’s announced a rebrand , the largest in the company’s 100-year history.

Lay’s said it would be removing artificial colors and refreshing its logo, bag design and advertising to “showcase that every chip is rooted in real potatoes.”

The company cited a study stating that just 43% of people “who enjoy Lay’s don’t realize they’re made with real, farm-grown potatoes.” Lay’s parent company, PepsiCo, did not give any details about who was surveyed or the questions asked.

A bag of PepsiCo Frito-Lay

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