On the surface, Thanksgiving looks the same: 89% of Americans plan to celebrate, and 84% will still center the meal around turkey. But beneath those numbers, a quiet transformation is happening.

Inflation and evolving family dynamics change the way people celebrate gratitude and togetherness. What are the alternatives, and how can families mark Thanksgiving in more cost-effective, meaningful ways?

When tradition meets tight budgets

New surveys show even as many Americans scale back plans, the tradition of Thanksgiving remains deeply rooted. The Butterball Togetherness Report finds 89% of respondents plan to celebrate Thanksgiving this year. Turkey will remain the centerpiece of 84% of respondents’ meals, and 58% will not change their menus.

Last year, 18% of hosts cut back on decor a

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