Walmart has today announced a strategic partnership with OpenAI to transform how customers shop online by embedding the shopping experience directly into ChatGPT .

The collaboration aims to replace traditional search with an AI-driven conversational interface, allowing users to plan, browse, and check out all within ChatGPT using Instant Checkout.

Under this agreement, Walmart and Sam’s Club customers will soon be able to purchase everyday items, whether groceries, household essentials, or new finds, just by chatting. Rather than navigating a website or app, users can rely on AI to suggest products, streamline comparisons, and finalize orders through the ChatGPT environment.

Walmart CEO Doug McMillon framed this as a shift away from the conventional e-commerce model built around a searc

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