While AI companies , startups , and others are rolling out their own web browsers that embed AI services deep into the web surfing experience, Mozilla’s Firefox is instead allowing its customers to swap out their default search engine for an AI-powered search option in the browser they already use. The company on Tuesday announced that it’s bringing AI answer engine Perplexity to Firefox, letting customers decide whether they want to use AI to search the web and find new information.
Mozilla had previously announced it was testing the integration, but the option was only available in select markets, including the U.S., U.K., and Germany. It was not yet determined if Perplexity would become a permanent addition to Firefox’s list of web search providers, alongside others like