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Spotify video podcasts are coming to Netflix, further diversifying the types of content on the Los Gatos, Calif.-based streaming service beyond movies, TV shows and games.

The move reflects how many people are consuming their podcasts not just by listening, but by watching the podcasters conduct their discussions on video.

Roughly 70% of podcast listeners prefer their shows with video, according to a Cumulus Media study. Netflix and Spotify said the partnership will bring podcasts to Netflix that complement the streamer’s “existing programming and unlocks new audiences and wider distribution for the shows.”

There will be 16 Spotify video podcasts initially on Netflix in the U.S. i

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