This week, the sales for Taylor Swift ‘s The Life of a Showgirl finally hit the Billboard charts, and the album is — would you just believe it? — a huge success. Released Oct. 3, Swift’s 12th studio LP has debuted at No. 1 on the Billboard albums chart, with all 12 of its songs landing in the Hot 100 singles chart and filling the entire Top 10. According to the industry data firm Luminate, it sold 4.002 million “equivalent album units” — the most an album has ever sold in its first week since Luminate began electronically collecting data in 1991.
But the most surprising takeaway from Showgirl ‘s early numbers? How many of those sales were good old-fashioned vinyl.
The Life of a Showgirl sold 1.334 million copies on vinyl in its first week, beating the artist’s previous rec