A province of Ontario ad that features former U.S. President Ronald Reagan warning about the economic threats posed by tariffs comes with a price tag of $75 million, Premier Doug Ford’s office confirmed on Tuesday.

The ad, which contains a radio address made by Reagan in 1987, was first played last week before Ford’s fireside chat at the U.S.-Canada summit. It played again on Tuesday before the premier’s Empire Club speech.

“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars,” Reagan states. “Then the worst happens: Markets shrink and collapse, businesses and industries shut down and millions of people lose their jobs.”

The ad comes in the midst of ongoing high-level trade talks between Canada and the U.S.

During an Oval Office meet

See Full Page