'Tron: Ares' Box Office: Jared Leto's Draw Questioned By Insiders

There he stood, in a red raincoat draped dramatically over a white suit, perched 30 feet above Piccadilly Circus for the Oct. 1 London premiere of Tron: Ares . What was Jared Leto doing up there, greeting his public like some interstellar overlord?

Drumming up excitement for his latest blockbuster release, of course. The stunt was straight out of the Leto playbook — involving bombast, tall buildings and shoulder-length hair jostled by the elements — but didn’t succeed at its primary mission: driving audiences to theaters.

There he stood, in a red raincoat draped dramatically over a white suit, perched 30 feet above Piccadilly Circus for the Oct. 1 London premiere of Tron: Ares . What was Jared Leto doing up there, greeting his public like some interstellar overlord?

Drumming