**New "Strong and Free" License Plate Coming to Alberta** Alberta is set to introduce a new license plate featuring the phrase "Strong and Free," a motto that reflects the province's identity. This change comes as the current license plate design has been in use for over 40 years. The new plate aims to convey a sense of pride and assertiveness for Albertans.

The phrase "Strong and Free" is not only the motto of Alberta but also appears in the national anthem. The push for a license plate with this slogan has historical roots, with some Albertans advocating for it over a generation ago. However, previous administrations hesitated to adopt the design due to concerns that it might be perceived as too aggressive or overly American.

Now, the Alberta government is moving forward with the new plate. While the wording is finalized, the design is still in development. There will be eight potential designs, which will be unveiled at an event in Calgary on Wednesday afternoon, attended by Premier Danielle Smith, a strong supporter of the initiative.

The designs will showcase various landscapes and images representative of Alberta. From October 15 to November 5, residents will have the opportunity to participate in an online voting process to select their favorite design. The voting will occur in a tournament-style format, with four designs advancing to a second round, ultimately leading to a final vote for the top two designs. The winning design will be announced during the fall session of the Alberta legislature, and the new plates are expected to be available in 2026.

For those interested in obtaining the new plate, it will cost $28 to replace an old plate upon its release. Alternatively, residents can receive the new plate for free when they renew their vehicle registration. Those who prefer to keep their current plates will have that option as well.

The new license plate will continue to feature only one plate on the back of the vehicle, and specialty plates, such as those for veterans and sports teams, will remain available. Dale Nally, who is leading the initiative, expressed enthusiasm for the change, stating, "We think Strong and Free is the motto that separates us Albertans from the rest of the country. We are strong and unapologetic in taking pride in who we are as Albertans."

Nally acknowledged that there may be dissenters, but he remains optimistic about the reception of the new plate. He believes it will serve as a "business card to the world" and hopes it will instill pride among Albertans. He added, "I think Canadians will look at the plate and they will admire the beauty of the plate and they will recognize we are proud Albertans."

As Alberta prepares to roll out this new symbol of identity, the anticipation among residents is palpable, marking a significant shift in how the province represents itself on the road.