Nowadays, that booming sound you hear isn’t just the cars on the track; it’s the multi-million dollar contracts fueling the future of NASCAR broadcasting. In 2025, the sport stepped into a complex, 7-year $7.7 billion media rights deal with 4 distinct partners: FOX, NBC, Amazon Prime Video, and Warner Bros. Discovery, with a staggering 40% increase in annual value that cemented NASCAR’s place in the premier tier of American sports media. This deal, which divided the 38-race Cup Series schedule among these partners, was meant to modernize the sport by integrating streaming services like Prime Video and Max. The quality of coverage, however, often hinges on what happens in the crucial, chaotic minutes following the checkered flag.

The post-race interview broadcast is arguably the most criti

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