If you listened to every coach you’ve ever had in your life, you know the definition of insanity. “Doing the same thing over and over and expecting different results.” The Chicago Bulls for the last five or so years have been the perfect encapsulation of this in the NBA universe. There might be no team in the league who needs a rebuild more than the Bulls, and yet there is no owner who is more resistant to that than Jerry Reinsdorf.

You see, Jerry Reinsdorf might be the most hated man in Chicago, and that’s saying something. He, for many years, has owned both the Bulls and the Chicago White Sox, although it appears he’s selling at least part of the White Sox. The Bulls haven’t been serious contenders since the Derrick Rose days, and the White Sox were last seen setting the record for most

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