SYRACUSE, N.Y. (WSYR-TV) -- Syracuse University's mascot, Otto the Orange, made history on October 14, 2025, by becoming the first mascot to sign a Name, Image, and Likeness (NIL) deal, partnering with the NIL Store. The signing was celebrated with a press conference on campus, where Otto officially signed the deal alongside the NIL Store team. Syracuse football player Jack Stonehouse was present to present Otto with an official jersey.
"Otto’s a national icon, so it was a no-brainer for us to partner together," said Sean Ellenby, Director of Marketing & Communications at the NIL Store. "Otto was engaged throughout our creative process, and our experience has been nothing short of incredible!" To commemorate the historic signing, Otto launched a merchandise line available exclusively at t