Samsung, India’s largest consumer electronics brand, today announced strong start to the festive sales on account of positive consumer sentiments, attractive festive deals, and GST rate cuts on televisions and air conditioners.

Samsung said sales of its premium smartphones hit a record high during the Navratri and Dussehra festive period, led by its Galaxy AI-powered portfolio of Z Fold7 foldable smartphone, Galaxy S25 series as well as Galaxy S24 series. Galaxy AI is Samsung’s cutting-edge artificial intelligence designed to make user interactions with Samsung smartphones more intuitive, efficient, and personalised.

“The sale of premium Galaxy smartphones, priced upwards of INR 30,000, jumped 1.4 times versus the corresponding period last year. Samsung is confident that its premium AI s

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