Homeland Security Secretary Kristi Noem is fronting the year’s most expensive political ad campaign, a $51 million blitz thanking President Donald Trump for his border policies, according to AdImpact.

Her Department of Homeland Security, which oversees Immigration and Customs Enforcement and its high-priority armed raids on migrants around the country, has spent more than any political campaign on ads this year.

And the DHS insists the ads are not political but a public service announcement.

The ads feature Noem, who was given the moniker “ICE Barbie” for her love of dolling up in publicity stunts pushing the U.S. crackdown on migrants. She speaks directly to the camera, thanking Trump for “securing our border and putting America first” and urging undocumented immigrants to “leave now.

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