With Halloween right around the corner, Bostonians are on the hunt for the perfect costume. According to Google Trends’ 2025 Frightgeist data , this year’s top searches are all about the biggest pop culture phenomenons of the year — from “KPop Demon Hunters” to Labubus. Google’s Frightgeist site breaks down trending costumes by category, including overall costume, kid costume, dog costume, duo costume, makeup, and Halloween decor.

Using the Frightgeist map , here’s what’s topping the list this Halloween in the Boston area.

1. Rumi from ‘KPop Demon Hunters’

Kpop superstars Rumi (center), Mira (right), and Zoey (left) in “K-Pop Demon Hunters.” Handout/Netflix

Rumi, a human-demon hybrid, is the main protagonist in the animated Netflix film “K-Pop Demon Hunters.” Voiced by actress A

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