Hrithik Roshan and Akshay Kumar join a growing list of stars taking legal action to protect their digital identities

xAfter Aishwarya Rai, Abhishek Bachchan, Karan Johar, and Sri Sri Ravi Shankar, Hrithik Roshan and Akshay Kumar are the latest celebrities seeking legal protection over their personality rights in the age of AI and deepfakes.

This week, the Delhi High Court ordered the removal of objectionable posts targeting Hrithik, while clarifying that no blanket ban on fan pages would be issued. Justice Manmeet Pritam Singh Arora said a detailed interim injunction will follow in March 2026. Meanwhile, Akshay Kumar has approached the Bombay High Court, filing a lawsuit against parties allegedly misusing AI to replicate his likeness.

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