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Bill Belichick's luster fades with TV networks passing on Tar Heels

Bill Belichick’s highly anticipated college coaching debut at North Carolina hasn’t just hit turbulence on the field, there been a huge dip in the ratings, too.

After beginning the season with massive national attention and a Labor Day matchup that drew 6.6 million viewers on ESPN, the Tar Heels’ early struggles under the legendary NFL coach have caused their mainstream appeal to fall.

Once viewed as the ACC’s most marketable storyline, UNC has stumbled to a 2-3 record amid reports of locker room discord and Belichick’s alleged frustrations with his transition to the college game. The team’s most recent loss, a 38-10 defeat to Clemson on Oct. 4, brought in just 1.86 million viewers and was ranked

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