Meta taps Arm Holdings to power AI recommendations across Facebook, Instagram

(Reuters) -Meta Platforms said it is partnering with chip tech provider Arm Holdings to power the systems that drive personalization across its apps, including Facebook and Instagram, as companies rush to upgrade the chip technology underpinning their services. The social media giant will use Arm-based data center platforms to power its AI ranking and recommendation systems, which are key to discovery and personalization across its apps. A deal with Meta would mark another major validation of Arm's technology as the SoftBank‑backed company competes with the entrenched x86 architecture used by Intel and AMD. Arm provides chip architecture that serves as a blueprint for what a central processing unit can do and which applications it can run. The companies said the Arm‑based approach promises