The likenesses of Jimmy Stewart, Judy Garland, Rosa Parks, Albert Einstein, and many other late celebrities will be shielded against artificial intelligence recreations thanks to a new deal by their estate handler.

Loti AI, which detects deepfakes using advanced technology, told Variety it will guarantee that the starry estates overseen by IP management firm CMG Worldwide will be “represented with accuracy, consent and respect.”

Under the new deal, CMG said it will gain “continuous monitoring, detection and takedown capabilities to prevent unauthorized reproductions and impersonations of its clients’ images and voices across digital platforms.”

The agreement comes amid AI putting Hollywood on high alert, thanks to platforms like OpenAI’s new Sora 2 enabling what Loti AI CEO Luke Arri

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