• Victoria's Secret is the largest lingerie retailer in the US, and has been for several decades. • After explosive success, it had several stumbles but has since overhauled its brand image. • The brand is bringing back its Victoria's Secret Fashion Show on Wednesday night.

Victoria's Secret is back — or it's at least making a play for a big comeback.

The lingerie retailer has been an industry leader in the US for several decades. But in recent years, the lingerie brand faced sluggish sales, criticism for its lack of model diversity and size inclusivity, scandal over its former CEO's ties to Jeffrey Epstein, and an entire brand-image overhaul.

Things have been looking up for Victoria's Secret since it hired a CEO, Hillary Super, who previously led Savage x Fenty, in 2024. During the

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