Chocolate brown has gone from underdog to undeniable trendsetter .

Once outshined by black and navy, the sumptuous shade has emerged as fall 2025’s reigning neutral, taking over runways, street style, and your Instagram feed.

Designers like Loewe and The Row have leaned into the color’s rich, cozy aesthetic , proving it’s both luxurious and versatile . Think plush knits, suede trousers, and buttery leather—all in warm tones of cocoa, chestnut, and bourbon.

Vogue and InStyle have both named it the “It” color of the season , and we couldn’t agree more. Pair chocolate brown with gold jewelry, creamy whites, or even other browns for a tonal, elevated look.

Ready to give your wardrobe a glow-up? Shop our favorite brown must-haves from $19 at Gap, Aritzia, and Amazon.

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