In launching the Vision Pro headset last year, Apple touted it as the “ultimate entertainment device,” essentially providing an immersive high-end home theater you wear on your face. But at a list price of $3,500, the AR/VR “spatial computing” product by all accounts has failed to live up the hype and hasn’t sold a significant number of units.

Undeterred, Apple has stuck to its road map — for now, at least. On Wednesday, it announced an upgraded version of the Vision Pro with its M5 processor, which “delivers a leap forward in performance, improved display rendering, faster AI-powered workflows and extended battery life,” the company said. The headset still costs $3,499, which is significantly more than the $500 Meta Quest 3 mixed-reality headset.

The Vision Pro M5 upgrade could be

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