Feeling bad for the “plus” sign that Apple TV shed earlier this week? Well, good news: that abandoned word now has a new home, thanks to Amazon.

Starting today, Amazon’s Fire TV Stick 4K is now called the Fire TV Stick 4K Plus —not the exact “+” that the Apple TV streaming service removed, but it’s close enough.

In a statement to TechHive, Amazon was careful to note that the Fire Stick 4K Plus doesn’t come with any new or plus-sized features; instead, we’re simply talking a new name, nothing more.

The reason for the (somewhat random) name change is to “help customers differentiate between” the Fire TV Stick 4K Plus and the new Fire TV Stick 4K Select , which Amazon unveiled during its big fall hardware event late last month.

The $39.99 Fire TV Stick 4K Select sits on the lower

See Full Page