Women's Wear Daily
Birkenstock has inked a new deal to acquire its longstanding distributor in Australia .
According to the German footwear company, the acquisition “seeks to ensure a seamless succession” for the two founders of Birkenstock Australia – Marcel and Manuela Goerke. Terms of the deal were not disclosed.
Birkenstock noted that the acquisition “aims to ensure a seamless handover process and effective knowledge transfer, enabling a smooth ownership transition while protecting key business relationships and minimizing operational risks.”
Marcel Goerke, co-founder of Birkenstock Australia, will support the transition as managing director of Birkenstock Australia. He will report to Klaus Baumann, chief sales officer of the Birkenstock Group. The transaction is expected to close by the end o
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