NHL aims to expand efforts to grow game outside of North America

NEW YORK -- The NHL is looking to invest more time and money into efforts to grow the game internationally, particularly in Europe, Commissioner Gary Bettman said following the League's Board of Governors meeting Wednesday.

International growth was addressed during the BOG meeting with a presentation from the NHL and a discussion.

"We're focused on what we can be doing more outside of North America to continue to grow the game on a worldwide basis," Commissioner Bettman said. "That's becoming an increasing focus and priority for us because we believe we're the most international, certainly with our player composition, of the four major sports in North America and we think there's a great opportunity. But even more than the opportunity we'd like to see the game continue to grow."

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