Ever since his poor performance in Week 1 against FSU, the redshirt junior has been playing like the best QB in the nation and is receiving a lot of Heisman Trophy hype. He even won SEC Player of the Week for his most recent performance, going 23-of-31 for 200 yards and three touchdowns against Missouri. And the success has paid off beyond the field.

According to On3’s NIL tracker, Simpson’s NIL valuation has increased by $851,000 in the past ten weeks, from $1.9 million to $2.3 million. Now that immense growth is fueled by high-profile NIL deals and brand endorsments. Simpson just announced a new partnership with Gatorade and with that he formally joined an elite club of collegiate players who represent the iconic sports drink brand. When talking about his NIL adventure earlier this year

See Full Page