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Rumors of the demise of rock music are, to borrow a phrase, greatly exaggerated. “The guitar feels like it’s got a groundswell happening,” Justin Norvell, president of Fender’s Americas division, tells Rolling Ston e.

Sure, he might have a horse in the race, but others share his optimistic view; a report from The Hollywood Reporter argued that rock music is “thriving in the streaming era.” This publication said as much earlier this year.

Resurgent interest in acts like Led Zeppelin is driving rock’s revival, as is a crop of new bands that are pushing the genre forward. There’s Geese, Mk.gee, and Turnstile , the latter of which Fender

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