MILAN — The race for a powerful AI tool for interior design — one that goes beyond merely creating an image of a room — is heating up.

On Thursday, Havenly Brands , the Denver-based interior design platform founded in 2014, is set to unveil Havenly AI, its AI-powered design assistant with what it contends is “genuine design expertise.” The platform is available through the Havenly iOS app , a chat-based tool that creates hyper-personalized, instantly shoppable designs, “delivering professional-grade results,” founder Lee Mayer told WWD on Wednesday.

Mayer said Havenly AI is unlike any other AI tool for interior design , as it integrates Havenly’s marketplace of more than half a million products with human creativity, allowing users to transition seamlessly from AI to human

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