In the past, food was prepared and enjoyed without much thought. Over time, focus on calories, nutrition charts, and portion control has increased, and people often second-guess what to eat, how much to eat, and when to eat.

Dhara, edible oil brand from Mother Dairy, is rolling out its latest campaign under a refreshed brand positioning — “Dhara – Ek Achha Tel”. The campaign encourages consumers to follow ‘Mann Ka Khao’ and enjoy the food they like without confusion amid nutritional guidance.

Staying true to its legacy of innovation and consumer trust, Dhara has taken a step forward with its mustard oil, offering over 15% lower oil absorption and 0% trans-fat, while meeting quality standards — a blend of health, taste, and purity. This underscores the brand’s commitment to supporting bal

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