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As India approaches Deepawali, the nation’s passenger vehicle (PV) market is poised for a festive-season surge, driven by renewed consumer confidence and policy reforms. According to a survey by Grant Thornton Bharat titled ‘Festive Drive: What Consumers Want in Their Next Ride’, 41% of over 2,800 respondents across age groups and cities are planning to purchase a vehicle in the next three to four months.

The study highlights that evolving lifestyles, increasing adoption of technology, and reforms such as GST 2.0 are shaping the mindset of aspirational, digitally savvy car buyers. Notably, 72% of respondents had postponed their purchase in anticipation of GST rationalisation, indicating the positive impact of simplified taxation

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