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College football's 30 highest-paid coaches in 2025, from Kirby Smart to Bill Belichick

It pays well to be an elite college football head coach.

While players are also now well-compensated in the NIL era, a strong program often starts and ends with the coach — which is why universities with strong financial muscle pay top-dollar to land the biggest-name coaches out there.

A massive paycheck doesn't always guarantee good results, but it's certainly no coincidence that most of the highest-paid coaches have significant resumes.

Here's a full list of the 30 highest-paid head coaches in college football in 2025, with figures according to USA Today's salary database .

The 11 most-expensive coach buyouts paid in college football history

1. Kirby Smart, Georgia

2025

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