As the world’s fastest drivers prepare to descend on Austin for the FIA Formula 1 United States Grand Prix from 17 to 19 October, the city will once again become a showcase for the very pinnacle of automotive performance and innovation. The Circuit of The Americas will echo with the sound of engines pushed to their limits, but for most of us, the daily commute is a rather less glamorous affair. Still, there is a thread that connects the spectacle of Formula 1 with the everyday act of driving – the relentless pursuit of safety, and the transformative power of technology and standards to save lives on the road.

The Preventable Tragedy of Road Deaths

It is a sobering fact that, in the United States, road traffic accidents remain one of the leading causes of death. According to the U.S. Depa

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