(Photo by Daisy Anderson via Pexels) By Talker

Over half of Americans (57%) said rising chocolate prices are changing how much they dish out for candy this Halloween.

The new study by financial services company Empower , which polled 2,000 general population Americans, found a third consider Halloween one of the costliest holidays of the year and the average American plans to spend $296 — including candy, costumes, decor and entertainment.

Younger generations plan to spend almost double that, with millennials averaging $522 and Gen Z averaging $435.

Yet, despite the price tag, 51% said Halloween is one of their favorite holidays, and nearly six in 10 (57%) said the memories they make with friends and family on Oct. 31 are priceless.

(Photo by Aleksandar Cvetanovic via Pexels) B

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