Zomato parent Eternal Ltd. has stated it has no immediate plans to launch a separate application dedicated to budget-conscious consumers (Photo by Rubaitul Azad on Unsplash ) Show Quick Read Summary is AI Generated. Newsroom Reviewed
Unlike rivals Swiggy Ltd. or Rapido, Zomato parent Eternal Ltd. has stated it has no immediate plans to launch a separate application dedicated to budget-conscious consumers.
The company, in a letter to its shareholders, has said that its strategy is to integrate value offerings directly into the existing Zomato app.
The letter was referring to Swiggy's separate food delivery app, 'Toing', and Rapido's food delivery pilot 'Ownly'. While the former operates in select locations in the largely student-heavy demographic of Pune, the latter is live acro