A new Latino organization wants to harness the power of culture to drive political change. Rolling Stone c an exclusively announce on Wednesday the launch of Maremoto , an organization dedicated to amplifying Latino stories and turning influence into impact, founded by community organizer Jess Morales Rocketto.

“Maremoto was born from a simple but transformative idea: that culture is not a side note to change, it’s the engine of it,” Morales Rocketto tells Rolling Stone . “We’re building something that doesn’t fit into traditional boxes: part media company, part creative studio, part movement hub, because that’s what it takes to reach our people where they actually are.”

Morales Rocketto, a senior political operative who has led national efforts for Barack Obama, Hillary Clinton, a

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