In India, gold is far more than a metal — it’s emotion, investment, and habit intertwined. It glitters in festive rituals, secures families through generations, and anchors portfolios when markets wobble. Every Diwali and Dhanteras, millions of Indians rush to buy gold jewellery, coins, or bars — not just as financial assets, but as symbols of luck and prosperity. Yet, most purchases remain sentiment-driven rather than strategic. Advertisement

Financial planners repeatedly remind that while gold is a safe-haven and inflation hedge, it doesn’t generate income like stocks or bonds. Its value lies in stability and diversification, offering protection during market turbulence. Experts generally recommend keeping 5–10% of one’s portfolio in gold — enough to cushion volatility without compromi

See Full Page