The young, socially conscious Gen Z is not only redefining fashion but also reshaping how we consume, curate and celebrate style—both personal and environmental.

In recent years, thrifting has moved from a niche pastime to a mainstream movement, with Generation Z leading the charge. A key driver behind this shift is the power of social media platforms, which have transformed thrifting from a local hunt in dusty stores to a global cultural phenomenon.

Social media platforms have revolutionised the thrift ecosystem by empowering users and creators to embrace individuality through second-hand fashion. On Pinterest, for instance, this takes the form of vibrant online communities, bustling marketplaces and creative exchanges where thrifted items become the canvas for self-expression. Unlike t

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