New developments at Elena Mirò , the brand founded in 1985 and historically specialised in plus-size womenswear from the Miroglio Group, based in Alba , which is marking its 40th anniversary with a capsule collection that bridges its stylistic past and future, while preparing several mono-brand store openings in Italy and Lebanon and setting an overall focus on the Middle East in 2026 — without neglecting mature markets.

"We chose to concentrate the celebration of the brand's 40th anniversary in this final part of the year, with an early rollout in stores in September, when the campaign created specifically to celebrate the brand's values was launched," Fabio Assecondi, brand director of Elena Mirò, explained to FashionNetwork.com .

"On October 16, we celebrated the anniversary i

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