It’s hard to think of Rickie Fowler and not think of his infamously loud orange outfit. Sure, he has toned it down a bit, but there were times when he would be dressed head-to-toe in orange — the flat-brimmed hat, the neon polo, matching pants, even orange Puma shoes and, at one point, an orange driver. It wasn’t subtle. It wasn’t classic. It wasn’t even “golf” in the traditional sense. But his ability to pull that off is exactly why Puma signed him.

On the podcast Son of a Butch , hosted by Claude Harmon , Bob Philion, the man who built Puma Golf from the ground up, sat down to unpack the decision of signing Fowler to Puma. Rickie Fowler partnered with Puma in 2009, when he just turned professional and well before winning any event. So, Harmon asked Phillion what many fans have

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