Hindustan Unilever (HUL) recently relaunched its Bru Gold brand with a new campaign featuring actors Sara Ali Khan and Aditya Roy Kapur. With coffee consumption in India undergoing significant shifts driven by a slew of new-age players and homegrown coffee chains, Bru’s relaunch is aimed at driving consumer preference by promising a “superlative coffee experience.”

India has, by and large, been a tea-drinking nation but the coffee-drinking culture is on the rise. The coffee market in India stands at `9,000 crore but is growing over 2X the global average, according to market research firm Euromonitor. Nestle’s Nescafe leads the market with about 40% share. Bru, which had surpassed Nescafe in market share some 10 years ago, follows closely with an estimated 33% of the category. Other p

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